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One Club Man, ex ungue leonem

One Club Man, ex ungue leonem

The One Club Man award (or One Club Woman when given to a woman) is…

The One Club Man award (or One Club Woman when given to a woman) is not a usual prize. It rewards a career, and above all, the values with which each one builds his path. Loyalty, commitment, responsibility, sportsmanship, respect.

Puyol would have deserved the One Club Man distinction, even if he had not won a single one of the titles he treasures. Le Tissier did not triumph in the Champions League, but he did not need it to be considered one of the greatest of his time.

The pride of this award makes us want to transfer the One Club Man spirit to a brand and thus be able to unite continent and content, content and form. This brand, like the award itself, is conceived to be recognisable as a footprint, as an unmistakable trail. Which other organisation could have created the OCM award if not Athletic Club? One Club Man shirts and sweatshirts have their own narrative and universal design, in such a way that the authorship, identity and meaning are implicit. Ex Ungue Leonem. The lion is known by his claw.