‘Entzun Athletic’: feel the call of San Mamés

The emblematic irrintzi with which the ‘Athleticen ereserkia’ (anthem) is opened, acquires all its meaning in the new campaign presented by the Athletic Club. The motto, Entzun Athletic, refers to the inner vocation that every athleticzale feels every time he goes to San Mamés.

For this reason, the advertisement wants to involve all the fans with scenes in different stages such as the Urkiola Natural Park, the Larramendi ikastola in Mungia, Otxandio, Barrika, emblematic places of Bilbao and its surroundings.

The music of the txalaparta, interpreted by Ander Sánchez and Bittor Pastor, opens a video that summons all the red-and-white supporters to their stadium, zurigorri symbol. While the action is going on, a tailor-made version of the Athletic Club hymn with the arrangements of the composer Pablo del Fresno and the collaboration of the Sanfran Korue choir, directed by Miren Zubieta, with dozens of men and women contributing with their voices like those of the fans who support the team in the stands of San Mamés.

The epilogue of the campaign, which unites a myth like Rafael Moreno ‘Pitxitxi’ and the current captain, Iker Muniain, completes the union of tradition and avant-garde that our club represents in the football’s world.

Without this call, like the roar of the lions, attended on each occasion by tens of thousands of fans, nothing would be possible: Athletic, Athletic, zu zara nagusia!