Record growth on social media: Athletic Club in LaLiga's top five
Record growth on social media: Athletic Club in LaLiga's top five
Closes the season with almost 17 million followers and close to 100 million interactions, being the 4th club with the highest engagement per user
The 2024/25 season has meant a new leap forward in Athletic Club's digital positioning. In a great sporting year, full of high-value content for the Athleticzale, the Club's official channels have experienced strong growth in all their metrics, consolidating the Club as one of LaLiga's benchmarks in digital communication.
With a total engagement of 96,584,240 interactions, Athletic improves by 27% the figures of the previous campaign (76 million in 2023/24), placing itself as the fifth LaLiga club in this ranking, only behind FC Barcelona, Real Madrid, Atlético de Madrid and Real Betis. Furthermore, if engagement per follower is measured, Athletic rises to fourth position, surpassing teams with a larger digital community such as Atlético de Madrid.
The audiovisual impact has also been remarkable. During this season, 1,133,457,093 video views have been registered, which means an increase of 48% compared to the 763 million of the 2023/24 season. These figures reaffirm Athletic as the fifth club with the most videoviews in all of LaLiga, repeating its presence in the national top-5.
38% more users
In terms of followers, Athletic's digital community has grown to 16,701,629 users as of 30 June 2025, which represents an increase of 38% compared to the 12.1 million with which it closed the previous year. This constant growth reinforces the global dimension of the Zurigorri feeling.
One of the most important new features of this stage has been the consolidation of the Club's official channel on Whatsapp Channels, launched in October 2023. This new direct and reliable means of communication with the fans has already reached 212,588 subscribers, increasing the Club's capacity to inform its community.
This digital advance is the reflection of a solid communication strategy that seeks to offer emotional and attractive content that connects with the Athleticzales around the world, reinforcing the link between the Club and its people through proximity, transparency and pride in the Red and White colours.