Athletic Club presents its new website

Athletic Club presents today its new website, one more step after the publication two months ago of the renewed online store. These two milestones, which will be followed by others, are part of the Digital Transformation project undertaken by the Club, whose main objective is to offer a more practical and useful space for its members and fans, in general.

In the process of developing the new site, an internal analysis process has been carried out and, at the same time, another of the needs of the people who habitually visit the website, until it leads to a renewed page through which our entity will communicate with society.

Among the changes made, which are only part of the ones we will implement in the future, since there are pending contents and functionalities and others that we will update soon in a process that will end in autumn, we would highlight the following ones:

1. Digital experience. Our aim is to generate new experiences. Thus, we have tried to put the user at the centre of our digital communication, offering him/her a useful tool that allows him/her to access the contents in a simple way.
2. New image. From Athletic Club we have wanted to renew our image to not only adapt to the new times, but also to place ourselves with the most prestigious teams on the international scene.
3. Designed for mobile phones. We want to be as close as possible to users who consume our information from their mobile phones or tablets. This new website is designed to provide the best experience from all devices.