The Athletic Club Museoa receives more than 90,000 visitors in 2018

Last year 2018, the first full calendar year since its inauguration, the Athletic Club Museoa has received a total of 93,732 visits, which places it as the third most visited museum in Bizkaia.

Of these visits, 71,506 users have chosen to live the full experience offered (visiting the Museum, taking the guided tour of San Mamés and ending with the temporary exhibition), 5,995 to get to know the Museum, and the remaining 17.5% to visit the free temporary exhibition by Iñaki García Ergüin, “Athletic, the ballet of football”, located on the first floor of the San Mames shop.

During this period, the origin of the majority public has been Bizkaia, and the statistics among foreign visitors is headed by France at an international level and Catalonia at a national level.

Weekends, holidays and summer is where the largest volume of public is concentrated.

The month with the highest number of visitors was August with 16,829, corresponding 25% of the visits to foreign visitors. This percentage is reduced to 21% if we calculate the total of the year.

However, the most noteworthy are the survey data collected from the visitor’s opinion of the Museum and the San Mames Tour.

One of the characteristics of Athletic Club Museoa is the combination of audiovisual elements (12 audiovisual productions), objects (more than 1, 000 original pieces) and digital supports (13 interactive). 96% of those surveyed have a good or very good opinion of the three aspects: audiovisual, collection and interactive. This good or very good opinion rises to 97% when answering for the experience of the guided visit through the entrails of San Mamés (press room, wardrobe, bench, boxes…).

It should also be noted that for 72% of those surveyed, the entrance fee (between €3 for schoolchildren and €14 for non-member adults on tours) seems appropriate.

Among the objectives for the next campaign is to get more foreign visitors, more school public and also to attract members to our, your, Museum. Although 33% of the members under 14 years old know the Museum, the percentage is reduced to 13% when we speak about adult members.

The Museum’s ability to show our history to foreigners and to excite and build loyalty in our youth academy drives this challenge.