Athletic Club presents today the new New Balance kits for next season 2019-20.
The design of the first jersey stands out for the thickness of the red-and-white stripes and for the originality of the collar and sleeves, which incorporate a black interior with a white finish. The central stripe is red and merges in the upper part of the garment with the shoulders, making the red color predominant in the overall. The dorsals and names are white. The uniform is completed with classic black trousers and half black half red socks.
The second kit and the campaign slogan, Upon This Ground, are powerfully and creatively inspired by the philosophy of Athletic Club. Each detail has an explanation and responds to a narrative developed jointly by the Club and New Balance. As Kenny McCallum, General Manager of the American brand, says: “Athletic is a special club for its unique and independent way of competing, and we wanted the jerseys to reflect and celebrate that uniqueness.” This second two-tone forest green jersey stands out because of the projection of the rays of an ikurriña born from a golden shield, with red caps on the sleeves and on the round neck.
References to the ikurriña are part of the origin of the entire campaign, summarised in the motto “Upon This Ground“, which refers to two intermixed meanings.
The first, Uppon This Ground, refers to the Club’s direct connection with the Basque territory. From this link also comes the creation of a new flag that departs from the original design of the ikurriña to transform itself, through a change of the arrangement of colours, into a tribute to that historic connection between the Athletic and the land it represents. The small real ikurriña on the back of the jersey is now joined by this variation that specifically vindicates our philosophy. Raise the flag, Astindu flag, Ondea la bandera, definitively, make this flag that represents a unique way of competing known in the world.
The second meaning, On This Basis, with these foundations, refers to the philosophy. Whatever the future holds for us, it will be on this basis of consensus that our philosophy represents.
Undoubtedly, the ideal scenario, unbeatable, which symbolizes these allusions to territory, tradition, roots, unity and consensus, is Gernika, and specifically, the Tree of Gernika. That is why part of the campaign is situated there, where we intentionally brought together Iñaki Williams and Damaris Egurrola, the fusion between the historical past and the future that these two footballers represent, not only without renouncing to the essence of an identity, but also vindicating it.
Finally, one of the echoes of the motto Upon This Ground reached as far as the legendary swearing of the Lehendakari Agirre, pronounced the 7th of October of 1936 under the old Gernika oak. Who was also a footballer of Athletic Club for five seasons, from 1921 to 1926, spoke thus in his oath: Euzko-lur ganian zutunik; De pie sobre tierra vasca; Upon this basque-ground (land).
San Mamés Assistance Awards
From the club will be activated different recognitions to members to reward their loyalty to the matches in The Cathedral
Agreement reached for the Animation Stand
The Boards of Directors of Athletic Club reached an agreement with the Association of those affected in the North Low Stand and the project will be presented at the Members Ordinary General Assembly, next October 20.
LaLiga youth squads meeting
Andoni Ayarza, Andoni Bombín y Raúl Loroño will represent Athletic Club in the meeting to to be celebrated, tomorrow Wednesday in Madrid.
The International Contest of San Severino Putxeras that will take place in Balmaseda, next October 23rd has been presented, along with Athletic Club, that has been appointed as Cofrade de Honor institucional.
Vesga: “Rivalry is good for the team”
The red-and-white midfielder, head of the last match of the League, aims to recover against Valladolid, the path to victory at the League.
Aterpe project, at the Basque Parliament
Iñaki Alonso, manager of Child Protection, took part in a seminar where he outlined the main objectives of the Club
Candidates for the Commission for the Bylaws reform
Eleven members of Athletic Club have applied to take part in the Commission responsible for the draft of the Bylaws reform.
Schedule for the week, until 20 October
Athletic Club’s first team have planned the following schedule this week, until October 20, susceptible of last-minute changes
25th Anniversary of Peña Andoni Goikoetxea from El Ejido
Emotive celebration with the presence of other supporters’ clubs from the area
Double lightening in San Mamés
The Stadium dyed in green and pink raise awareness and make both, patients suffering from mental issues and SXF rare disease, more visible.