The figures, supplied by Blinkfire Analytics -who manage the tool with which LaLiga measures clubs’ digital performances-, show that Athletic Club racked up a total of 7,645,945 interactions in January, the club’s best month on record since data started to be collected in 2015.
What’s more, the Club’s official accounts added almost 100,000 new followers, drawing them closer to 2,800,000 followers, not including Athletic Club Women’s instagram account.
It was a month marked by victory in the Spanish Super Cup and Marcelino García Toral becoming the new first-team head-coach. Athletic Club kept fans up to date with almost 3,000 posts across the different social networks.
The interaction rate put the Club at fourth place in LaLiga’s rankings for total interactions in January, behind FC Barcelona, Real Madrid and Atlético de Madrid.
The decision to focus on producing audiovisual content also paid off, with the number of video views across all official accounts rising to a club-record 19.9 million. This figure has put Athletic third in the January rankings for video views. Only FC Barcelona and Real Madrid are ahead, while Atlético de Madrid (12.6M), Sevilla FC (9.6M) and Real Sociedad (6.2M) follow behind.
Official jersey for the Copa 20-21 final
The very same ELITE jersey the Lions will don this Saturday against FC Barcelona in the Copa del Rey 2020-21 final is now available for purchase
Athletic Club and the United States: the Lions’ American adventures
Athletic Club enjoys a unique and interesting relationship with the USA and it seems set to continue growing
The most genuine press conference
Igor Porset answers the questions about the book “Ser Williams” from readers well known to the Athletic family
Official Copa final 2019-20 jersey
The same ELITE shirt that the lions will wear on Saturday at La Cartuja is available for purchase now, it contains the logo on the chest and the Copa and Bizi Ametsa patches on the sleeves.
Bilbao and Biscay turn red and white for the Copa finals
As the Copa final against Real Sociedad edges closer, as well as the chance to win two trophies in two weeks, Bilbao and the whole of Biscay are backing Athletic
First Ibero-American Week for the Protection and Good Treatment of Children in Sport
Athletic Club’s ATERPE programme presents the “Aterpe Recognition” competition and organises a series of activities to mark Child Abuse Prevention Day
The story of Athletic Club’s team bus
Told through the eyes of its driver, Juan Carlos, this is the tale of Athletic’s iconic coach
Peña Tokiotarrak: Athletic fans in Japan
LaLiga has recently produced and broadcast a report on Athletic Tokiotarrak, a fan club which supports the Lions from Japan
Cafés Baqué, the coffee of Athletic
The Biscay-based company signs a sponsorship deal with Athletic Club and also becomes a Strategic Partner of the Foundation
Rafael Moreno Aranzadi: the Athletic player who became Pichichi
The life and career of one of football’s early pioneers