Athletic Club Foundation restructures and launches new website

“Athletic Club Foundation: Community, Inclusion and Culture. We contribute to social wellbeing through culture and football with the Athletic spirit”.

This is the Athletic Club Foundation's letter of introduction on a new website being launched as part of the Foundation's restructuring with the aim of increasing it presence and impact in society.

 

CLICK TO SEE Fundazioa.athletic-club.eus

 

The Foundation's new website completes the remodelling of the club's ecosystem of digital channels (official website, Members' Txoko, official App, San Mamés websites, and pages for our festivals: Thinking Football plus Letters and Football), which has been carried out over the last few seasons in order to optimise user experience and prioritise the display of content on mobile devices.

 

The new website is a reflection of Athletic Club work in society. Since its birth in 2002, the Foundation has been a permanent link between the Club and the community. This link has grown year by year and is currently materialised in 26 social projects in three main fields of work: Community, Inclusion and Culture. All of which are united by Athletic's core values and a desire to use football as a tool for transformation.

 

The Foundation's projects in detail

The Foundation's new website organises the projects in the three aforementioned areas of action and offers visitors the ability to discover more about each of them through files which contain details about what they involve as well as where and how they take place.

 

Community

• Projects aimed at society as a whole and which develop initiatives that promote the common good.
• At the moment there are nine projects divided into three fields of action: Health, Sport and Environment.
• For example, the ‘Mental Health Network’ project, in collaboration with Osakidetza (the Basque Country's health service), runs weekly football training sessions for around 700 people with mental health problems.

 

Inclusion

• Projects aimed at people at risk of social exclusion
• At the moment there are 12 projects divided into two areas of action. One the one hand, groups at risk of exclusion due to issues related to social justice shortcomings - gender inequality, poverty, xenophobia and marginalisation. And on the other hand, groups with different disabilities and who are therefore also in a situation of vulnerability.
• Throughout the season, every day of the week, in collaboration with various associations, Athletic Club Foundation coaching staff provide training sessions in different places in which sport, besides helping people to feel better physically and mentally, fosters an atmosphere of friendship and empathy to lift their spirits.

 

Culture

• Projects that advocate a different concept of football, using culture as an element of social transformation and football as an aid in young people's educational process.
• There are currently four projects divided into two areas of action: Culture (with the Thinking Football, Letters and Football festivals, and a project to promote Culture) and Basque language (Bertsoderbia, the event between bertsolaris from Athletic Club and Real Sociedad).
• A field of action that incorporates Athletic's #UniqueInTheWorld trademark, with actions that are rare in other clubs or even unique, as in the case of the Thinking Football Film Festival, since there is no other club in the world that organises a film festival specialising in football.
  
  CLICK TO SEE Fundazioa.athletic-club.eus