More than 325.000 internet users know the sportwear line of Athletic Club thanks to the advert made. According to the first provisional results, and without bearing in mind the downloads in www.athletic-club.net, since 17 December 2002 more than 325.000 internet users from all over the world have visited the web www.aftersun.com where they can visit the particular football match created for the advertising campaign to promote the sportwear collection Athletic Club Line.
The campaign of Athletic Club, designed by the Dimensión Agency to make known the throwing of the new sportswear, includes two different versions of the advert. Curiously, the ‘longer’ version of 60 minutes duration, is the favourite of the public, in spite of being 7 megas heavier than the conventional version of 45′. We don’t know why people act in this way.
Visits have come from all over the world: Japan, USA, Serbia and Montenegro, Holland, United Kingdom, Norway, Denmark, are some of the places of procedence of the people who have visited the advert ordered by Athletic Club.