Athletic WIN, stronger than ever and as authentic as always
Athletic WIN, stronger than ever and as authentic as always
Nico Williams' contract renewal until 2035, announced with a video of historic impact, reminds us that at Athletic Club, sporting ambition and family identity go hand in hand
The Athletic WIN (Williams, Iñaki, Nico) campaign was created in December 2023 to announce Nico Williams' first contract renewal, which tied him to Athletic Club until 2027.
The young Rojiblanco winger immortalised the significance of this term for the Athletic family when announcing his second contract renewal by spray painting WIN 2035 on his mural in a video which had a global impact.
A few days later, at the contract signing ceremony at San Mames, the Williams brothers wore Athletic WIN shirts from the AC line, which are now available for purchase both online and in official stores.
The shirt designs are inspired by Nico Williams' graffiti and celebrate Athletic Club's family identity, which is stronger than ever and as authentic as always.
The shirts feature the silohuette of Nico Williams in the black Unique In The World hoody he wore in the iconic video announcing his contract renewal (the hoody is temporarily sold out but will soon be available in stores again).
Against a white or black background, the word WIN stands out in red letters, This word has a double meaning at Athletic. While for the rest of the world it simply refers to winning, for us it means doing so in a special way, as a family.
This is a line of t-shirts that celebrates our club's ambition. Lions and Lionesses who not only want to win, but want to win with Athletic, aware that the value of victory is always linked to the nature of the challenge. And a Zurigorri fanbase that feels unmatched pride in their players.
Athletic Win, stronger than ever and as authentic as always.
