Prize

The advertisement of the Sportswear line of Athletic Club, carried out by Dimension, has just won a Bronze Lion at the International Publicity Festival at Cannes – without a doubt the most important competition in the world, far ahead of similar events. Furthermore, this year has been the fiftieth anniversary. In Cannes this year, more than 16,000 pieces have been presented in five different categories: Cinema/TV, Printed Publicity, Internet, Direct Marketing and Media. In the TV section more than 5,000 campaigns from more than 40 countries were presented. If it is difficult to win a Lion at the Cannes Festival, it is even more so in this category. In fact the Athletic Club spot has competed with advertisements from makes like Nike, Coca-Cola, Levy’s, Ford, Reebok, Adidas, etc.