Agreement between Athletic Club and Telefónica

Athletic Club and Telefónica, the club’s official purveyor, presented the following web page, www.soydelathletic.com today. The page, which can be accessed via Athletic Club’s Official Web page, aims to be a channel that will bring the club closer to its supporters and encourage the active participation of the latter in the life of the club through the use of the latest technologies.

The main novelty of the website consists of the active participation of the fans and the exclusivity of its prizes. By means of different dynamics, the fans will be able to be reporters of the Athletic match to be played that week or take part in player interviews.

This initiative was presented during a press conference which was attended by Carlos Del Campo, Club Director, and Oscar Alegría, Telefónica’s Regional Manager in the Basque Country, at which both organizations presented the renewal of the sponsorship agreement for another season. The Web page will be available in Spanish and Basque; it has a very dynamic and participative design. In this sense, the users can receive gifts and participate in the activities organised via the Web.

Among some of the most interesting prizes are as follows; the opportunity of travelling with the team, playing football at the Sporting facilities in Lezama every week, or feeling the emotion of taking a penalty kick during the half time interval of an official match.

The launch of this web page is part of a program of initiatives which both Athletic Club and Telefónica have agreed to within the established relationship that exists between both entities over the last five seasons. Telefónica, the club’s official supplier, has maintained its wide collaborative agreement with Athletic which means, among other things, an outstanding advertising presence for the company at San Mamés and in Lezama, as well as the intensive use of the latest technologies on behalf of Athletic Club as a fundamental feature in the running of the Sports Club in the XXI Century.