Athletic Club's brand value keeps on growing
Athletic Club's brand value keeps on growing
According to the latest report by the consultancy firm Brand Finance, the Zurigorri club is the 35th most valuable in the world, nine positions higher than in 2023
The consultancy Brand Finance Football has published a report establishing the brand value of the 50 most valuable clubs on the international scene. Athletic Club has climbed nine places compared to the previous ranking and is now ranked 35th in the world.
The Zurigorri club is now, according to the consultancy, the fifth most valuable team in LaLiga, with a brand value of 125 million euros, behind only Real Madrid, FC Barcelona, Atlético de Madrid and Sevilla FC. The overall table is led by Real Madrid, followed by Manchester City, FC Barcelona, Manchester United and Liverpool FC.
LaLiga clubs in the global Top 50
- Real Madrid (1)
- FC Barcelona (3)
- Atlético de Madrid (13)
- Sevilla FC (32)
- Athletic Club (35)
- Real Betis (39)
- Valencia CF (48)
- Villarreal CF (50)
In addition, Brand Finance ranks Athletic Club as the fourth strongest brand in LaLiga through metrics that evaluate marketing investment, stakeholder brand equity and commercial performance. In this section, Athletic remains in 19th place globally, ahead of teams such as Aston Villa, Bayer 04 Leverkusen, AS Roma. AFC Ajax, Real Betis and SL Benfica.
