Monster Energy, new Athletic Club sponsor
The company joins as the Club’s Official Energy Drink Partner for the next three seasons
Athletic Club and Monster Energy have reached a sponsorship agreement for the next three seasons, with the company becoming a new official sponsor of the Club.
Monster Energy will have brand visibility across a range of Club assets, mainly linked to first-team matches and the matchday experience at San Mames.
The agreement also includes the presence of Monster Energy products in different areas of San Mames, as well as activations designed to bring the brand closer to fans and make it part of the atmosphere surrounding every match.
Beyond sponsorship, the partnership brings together two organisations with unique identities and a distinctive understanding of what it means to belong to a community. The passion surrounding Athletic Club and the attitude that defines Monster Energy make this partnership an opportunity to offer fans new experiences both inside and outside San Mames.
Monster Energy is a brand with a presence on some of the biggest stages in sport and entertainment. Through its partnerships with athletes, teams and events around the world, it creates authentic experiences that connect with fans during the moments they are most passionate about.
Athletic Club does not recommend the consumption of energy drinks by minors.

