Athletic has cemented its position as the fourth strongest brand in LaLiga
Athletic has cemented its position as the fourth strongest brand in LaLiga
The consultancy firm Brand Finance ranks the red-and-white club amongst the strongest brands due to its governance, the club’s reputation and the presence of top stars
The international consultancy Brand Finance has, once again, published its report analysing the brand value and strength of the 50 leading football clubs in the world. Athletic Club remains the fourth strongest brand in LaLiga, behind only Real Madrid, FC Barcelona and Atlético de Madrid.
The club has achieved a score of 70.4 out of 100 for brand strength and retains its AA rating, whilst also ranking 22nd globally in this category.
The strength of the Athletic Club brand is determined in particular by attributes such as its reputation and governance, as well as by the presence of world-class footballers. Brand Finance particularly highlights the club’s governance, which is rated above the LaLiga average.
In terms of brand value, Athletic Club is projected to reach 130 million euros in 2026, ranking fifth amongst LaLiga clubs and 39th globally. This figure represents an 18 per cent decrease from the 159 million euros recorded last year, in a financial year affected, amongst other factors, by a reduction in revenue from European competitions.